Marketing
Marketing, n., the total process whereby goods are put onto the market
"A company must stand for more than just making a profit. There are two great benefits for doing that: the best people will want to work for you and the consumers will want to support you". John Bell, Esprit (Australian fashion stores chain) founder, 1993
Our Specialties – Please click on one of the following for further information:
BD-CREATIVE write and design and produce for your business award winning and market focused results in every campaign. The professional and strategic involvement of your business and ours assures that we meet the outcomes desired. We believe in test & measure and to hold all businesses up in a positive and rewarding light.
As a medium for motivating buyer behaviour, cause-related marketing is a more sophisticated approach than the areas of traditional 'sponsorship'. Most important is the ability to select the appropriate cause and develop a long-term tailored program to achieve optimum effectiveness.
BD-CREATIVE strength and experience lie in identifying, creating and negotiating suitable opportunities. Goodwill causes, social issues, events and situations, ranging from sports sponsorship to the arts, charitable events to environmental issues and more recently the ever-expanding area of medical & health research. All opportunities are developed to achieve the best possible corporate positioning strategy for you, the client.
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Logo Branding & Image Design
Brand, n,. 1. a trademark or trade name to identify a product or producer of products. 2. Any mark of infamy.
Image, n,. a mental picture or representation; an idea or conception.
Your image is what will reflect your success.
Our Specialties – Please click on one of the following for further information:
Your image is your business advantage and can be reflected in many ways: customer service, corporate sales and communications, quality systems, marketing plans, packaging, signage, promotional material and advertising, speaker support screen designs, CD-Rom interactive applications, an internet site and Media coverage – All of these require a special understanding and creation to bring the greatest success for your business.
Your business is represented by each of these and must present a clear and individual message tuned to the cause and result of your desired outcomes. Imagine a badly written Website, or Advert portraying to your potential market what you represent? Now imagine a professionally created, well worded and focused website or advertisement presenting the same message…What would you rather have in your business?
A complete image representation across all media is what will make you stand out from the rest, creating your business advantage! We will support your success in all areas.
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Public Relations
Culture, n., development or improvement by education or training
Publicity is a major component of almost every brand/product public relations programme. BD-CREATIVE offers both excellent media contacts and a creative, strategic approach that delivers results.
The goals of our public relations campaigns are:
- To create and maintain a high-impact, results focused awareness of brand/product for your business profitability
- To raise your brand/product profile to the exceptionally positive placement within a competitive market
- To communicate to your businesses potential target market with empowered messages
Today's competitive consumer marketplace requires well-planned and well-placed communication strategies. BD-CREATIVE can motivate acceptance in the marketplace by utilising a structured communications strategy to ensure editorial credibility that advertising alone cannot achieve.
BD-CREATIVE develops and co-ordinate individual programs and promotional campaigns coupled with active media relations, utilising all the PR devices necessary to target specific publics. We research, plan and implement all programs in a balance of creativity and practicality and are established & measured with great effectiveness.
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Corporate Communications
Corporate, n., pertaining to a united body,
as of persons
Our Specialties – Please click on one of the following for further information:
Whether it is the drafting of direct marketing communications, letters from the general manager to clients, service or product brochures or revising the old corporate profile, BD-CREATIVE are skilled interpreters for your company's message. Communicating the right message, phrased in the right manner to the right audience is our field of expertise.
No public relations campaign for brand or corporate awareness is developed in isolation. Communication is a multifaceted channel of relaying information both internally and externally. It is widely acknowledged that the people using a nominated product are often the best spokes-people for that product.
The element of a public relations campaign that is often overlooked is the provision of information to employees - to the sales people selling the product! These are the people who have to deliver the product's promises BD-CREATIVE develop creative, innovative programs that maximize the success of internal communications within any organisation.
"The behaviour of the community is largely dominated by the business mind. A great society is a society in which its men of business think greatly of their functions. Low thoughts mean low behaviour, and after a brief orgy of exploitation, low behaviour means a descending standard of life". English philosopher A.N Whitehead (1861-1947) extracted from Adventures of Ideas (Harvard University Press, Cambridge, Massachusetts)
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